ICBS MSc Strategic Marketing (MSM)
Practise Imperial College London's MSc Strategic Marketing video interview themes with timed responses and skill-based feedback on marketing curiosity, customer value reasoning and oral communication to build clear, evidence-based answers.
Free one-question trial · No card
- Questions per session
- 5
- Session length
- 6 min
- Answer format
- Video
What your report scores
Each answer is scored on these, then you see which points pulled the score down.
Verbal/Speaking Feedback
- Enthusiasm and Confidence
- Timing
- Clarity of Speaking
- Pitch and consistency
- Speed of Talking
Content Feedback
- Clarity of Content
- Conciseness
- Logical Presentation
- Use of examples
- Vocabulary
Answer Feedback
- Relevancy
- Critical Thinking
- Insightfulness
Expression
- Smile
- Eye Contact
- Confidence
- Background
- Face Positioning
Skills it checks
- Motivation for Strategic Marketing
- Programme Fit
- Career Direction
- Teamwork and Collaboration
- Oral Communication
- Spontaneous Structured Thinking
- Creative Ideation
- Marketing Curiosity
- Customer Value Reasoning
- Marketing Technology Evaluation
- Marketing Performance Measurement
- Inclusive Intervention
- Reflective Learning
- Initiative
- Practical Problem Diagnosis
Questions from the bank
A few real questions you can practice now.
Tell us about yourself. What are your career highlights and extracurricular experiences, and what distinguishes you as an applicant?
02Why is studying at Imperial aligned with your long-term career goals?
03Why have you chosen to study in London?
04Tell us about a time you were part of a team where someone felt excluded. What did you do, and what was the outcome?
05What are the key differences between ships and aeroplanes, and in what situations might each be preferable?
How it works
What you get
The session
Realistic practice that builds confidence
- Timed question flowPractice with the same pacing and response format used by this program.
- Audio-ready questionsHear or read each question before responding, depending on the program setup.
- Focused topic coverageEach session pulls from the configured question bank.
- Transcript and recordingReview what you said and how you delivered it after every session.
The report
Per-question analysis tied to the scoring criteria
- Score predictionSee your overall readiness and criterion-level scores.
- Per-question feedbackUnderstand the exact issue in each response.
- Improvement suggestionsTurn weak spots into concrete next practice goals.
- Progress historyRepeat sessions and track your performance over time.
Who it's for
Build a steady admissions practice rhythm
- Turn reflection into clear spoken examples
- Keep your goals, experience, and fit stories fresh
- Improve one interview skill at a time
Understand your current interview readiness
- See how clearly you explain your motivation
- Learn what strong graduate admissions answers need
- Find the areas to prioritize first
Prepare quickly for an important admissions interview
- Focus your strongest academic and personal examples
- Reduce hesitation under realistic timing
- Sound clear, prepared, and authentic on interview day
Questions
See all FAQsWhat does this program evaluate?
This program evaluates answer quality, communication, fit, and the skills needed for this opportunity.
How should I use the sample questions?
Use them to understand the expected style, then start a real session to receive scored feedback.
Can I repeat the program?
Yes. Repeated sessions help you build consistency and compare feedback over time.
What do I get after a session?
You receive a structured report with scores, strengths, gaps, and suggestions for the next attempt.
Scores and feedback are for practice. They don't predict or guarantee an admission, test result or job offer.

